Digipak - getting started

Post a response to the following (you can present this work as a power point if you like)

• What is a digipak?
• What strategies are often used by the record company to encourage the audience to purchase the digipak (remember, the album of songs can easily be downloaded from i-tunes, so why buy a digipak - in what ways is it different to a regular CD album?)
• What are the key elements that make a good digipak? Refer to images, text, and style.
• What information is included on the back of a digipak?
• What information should be included in a poster to promote an album/digipak?
• Have a look at CD covers/adverts for three different genres e.g. indie, folk, RnB I have posted examples above for you to use if you like. What are the conventions of the different genres - what do they have in common? Look at lighting, setting, effects, mise-en-scene (costume, expression, props), colour and fonts used.
• Present a flat plan for your digipak (the layout)
• What images will you plan to use? Outline locations, shot types, mise-en-scene.

If you are presenting this as a power point you should upload to SlideShare and then share to your blog.